Over the past year, many online retailers have looked to tap into global online shoppers by adding international shipping options. International shipping presents a relatively low-cost first step into global markets – it also allows retailers to tap into the increasingly international consideration set of consumers around the globe.
Zia Wigder’s conversation with Juha Usva, the CEO of Finland-based Fruugo (a European site that aims to facilitate cross-border shopping within Europe) outlines the following strategies that Fruugo will employ to tap into cross-border demand.
- Rolling out in targeted, small markets first.
- Focusing on specific categories.
- Helping to streamline cross-border issues for online retailers.
- Facilitating language translation.
- Mastering local online retail regulations.
To read more about Fruugo’s global Ecommerce expansion strategies, click here.
For more resources on how to build your global Ecommerce plan, click here.