The J.C. Williams Group and Research Trust’s latest study suggests that early leaders in cross-border Ecommerce are today generating incremental revenue growth of 5% to 10%, with little addition to fixed costs.
Retail brands working with cross-border solution providers are improving both the online and post-order experience. In doing so, they are converting first-time cross-border customers into repeat customers.
Longer-term, analysis suggests that leaders will expand beyond their present operational focus, beyond simply settling for fulfilling cross-border latent demand.
The next stage of growth will come from online retailers proactively growing demand, geo-targeting both their cross-border growth initiatives and supporting efforts based on new analytical models and opportunistically leveraging emerging mobile and social media channels.
Aligning multi-channel organizations with the global opportunity, enhancing the sophistication of merchandising practices and building appropriate, sustainable demand generation programs will also allow the initial cross-border market share gains captured today to evolve into a sustainable competitive advantage tomorrow.
This article is an excerpt from a longer report that includes all of the insights from interviews with a group of international Ecommerce executives. Click here to download the full report as a PDF.